Cambridge Who's Who

Personal Branding Through Global Networking

Cambridge Who's Who® Revitalizes Its Video Production Program

Raise Your Visibility with a Professionally Branded Online Video

Inside Cambridge Who's Who

Tuesday, April 5, 2011

Recognizing that video presentations leave a lasting impression on prospective clients, contacts and employers, Cambridge Who's Who has re-launched the impactful Video Production Program for its members. Several enhancements have been made to provide an overall improved service, which includes lower price points, updated visual formats and quicker turnaround times.

Video has become more essential than ever in cementing one’s online presence. With dynamic multi-media aspects that include motion video, sound, graphics and images, a promotional film can vividly depict an individual in their element. Since the format is more interactive, engaging and memorable than static text, a video can be used to colorfully convey their personal brand and help them to further stand out from other professionals in their industry.

A Cambridge Who's Who member can greatly increase their online visibility and improve their ranking on top search engines by having relevant video content distributed on the Web. Ever since Google acquired YouTube in 2006, the short film has become a particularly effective medium for grabbing the attention of a target audience, as it shows up high in search results. Today, video registers just as prominently as traditional content found on a website.

Whether you are a star player at your workplace, an entrepreneur actively in search of new clients or customers, or a retired professional looking to commemorate your career, the Cambridge Who's Who Video Program will help you to create the most accurate and vivid depiction of yourself. Based on your needs, you may choose from three different product tiers: the Documentary, Profile or Animated Package — each of which delivers a useful marketing tool that is true-to-form with your brand identity and expertise.

The Documentary Package is ideal for anyone looking to provide an expansive overview of their place of business or work history, in an extended video up to five minutes long that is enhanced with b-roll, or action shots. Pparticipants also receive 25 DVDs to share with family, friends and business contacts. The Profile Package brings an individual’s headshot to life: a producer walks them through the creation of a script outline to deliver a sharp and succinct message about their skills, knowledge and accomplishments. After capturing 30 minutes of raw footage, the editors take only the best parts to assemble a high impact film up to three-minutes in length. The Animated Package produces an up to three-minute montage of personal and professional images, accented with music, text and a voiceover recording – a perfect option for our most camera shy members.

Cambridge Who's Who offers one round of complimentary edits with each video package before uploading the final version to popular media sites such as YouTube, Yahoo! Video, Facebook and Twitter. A downloadable file of each digital video is also made available for use on blogs, personal websites and social media pages.

With a cost-effective product in place, more people than ever will benefit from owning a custom-made video, which they can easily feature on their various digital real estate properties. What are you waiting for? This is your invaluable opportunity to step in front of the camera and tell your professional life story to the world.

About Cambridge Who's Who®

Cambridge Who's Who®, the world’s leading publisher of biographical profiles for executives, professionals and entrepreneurs.

Designed to enhance the visibility of Cambridge members, this program enables individuals from all fields and stages of professional development to establish strong online identities. It is the latest in a series of innovative products and services offered by the organization, reinforcing Cambridge’s dedication to providing its more than 400,000 members with valuable branding and networking opportunities.

If you have any questions about the Video Interview and Distribution Program, please call (866) 933-1555, ext. 1358, or e-mail mybrand@cambridgeregistry.com.

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